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Communication Playbook – Voluntary Employee Beneficiary Association

Use these resources to inform and educate employees on the value of an VEBA.


Voluntary employee beneficiary association (VEBA) accounts are a great way to provide employees with a unique, tax-free health care savings plan entirely funded by you, the employer. You play a critical role in providing education and resources so employees can better understand and use their VEBA account wisely.

This step-by-step communication “playbook” includes everything you need to communicate the benefits of VEBA accounts to your employees and help them get their accounts set up, hassle-free to use now and into the future.

Introduce the VEBA

Whether you’re introducing VEBAs for the first time or updating new hire orientation materials, it’s a great opportunity to educate employees on the value of VEBAs. Give them answers to basic questions like “what is a VEBA account?” or “why is my employer offering this benefit?” and “when will this be available?”


Distribute this VEBA Essential Guide 


Provide employees with this easy-to-use and engaging VEBA overview, or better yet, link to it in the introductory HR email. This guide contains specific details about how the account works with a health plan, which eligible expenses are covered, and more.


Schedule informational meetings

Sometimes face-to-face communication is best. Schedule informational meetings so your employees can have one-on-one discussions and ask questions. You can also provide some of the frequently used enrollment forms and explain what to do with them. Before your meeting, review our VEBA fact sheet. This fact sheet covers basic questions and answers you may run into as you introduce the VEBA account.


Support employees during enrollment

Congratulations! Your employees understand the value in making the most of their health care dollars and have decided to enroll in an VEBA. You can continue to play a key role by ensuring they have access to the resources they need to open and use their accounts hassle-free.


Provide employees with direct access to their new online account by posting or providing a link to Further’s mobile-enabled website at The site works well for any screen size—whether it’s a desktop monitor, laptop, tablet, or mobile phone. 

Remind employees where to access educational resources – you can do this with a simple email with a link to information and forms.

Promote the customer support phone number: 1-800-859-2144.

Reference this information about the Group Online Service Center, which you can use to monitor and manage your group’s Further benefits.

Have Questions?

As always, we’re here to help. If you can’t find the answers you’re looking for online, give us a call at 1-888-460-4013 8 a.m. to 5 p.m. Central Time, Monday through Friday. Or, you can contact your account manager.